Ad-Buying Transparency
Help Us Help You
Each year, we conduct a Haulage Survey of each of our clients and prospects to get a pulse on the industries we serve, their thoughts on PHIL, our products, services; what we do great and what we could improve upon. We also ask what trade shows and conferences they attend, what trade associations they belong to and what sources they go to for their industry information - from print to digital.
This year we will be determining the breakdown of our advertising dollars based on the following criteria:
- Overall PHIL 2019 advertising budget
- Advertising will be split by industries in which the respondents to the survey operate
- Within the industry segments the advertising spend will be determined based on the trade publications and digital sources preferred by the respondents
- Pricing of ad placement and the amount of exposure of our advertising will also be a factor in the decision making process
- Additional value-added placements / services and analytics to support advertising with your publications / email newsletters / websites and digital publications will further influence the decision
Once the information from our Haulage Survey has been tallied, we will provide the rough breakdown to your publication on what ranking you are within your industry segment based on respondent feedback.
Parameters of Advertising
- Please provide pricing for any type of advertising you would be coming to PHIL for throughout 2019 including trade shows you manage, buyers guides, directories, digital ads, print ads, sponsorships, etc.
- Advertising will solely be focussed on national and international advertising unless your publication only focusses on a specific area. If given the opportunity to advertise regionally or nationally, we will always choose nationally.
- All printed ads should be expected to be half page or larger, printed in four color with bleed. Always right-page print, first third of the publication unless the outside back cover is available, which is preferred. If an article or editorial is being done on PHIL products, we do not want our ad within the body of the article.
To be considered as a source of advertising, please provide your media kit, 2019 advertising proposal and best rates to me no later than October 15, 2018. Failure to provide pricing information by this date will eliminate your firm from PHIL's 2019 advertisement bidding process.
I thank you for your help with this new process. My hope is that with this new, fully-transparent way of committing to our advertising for next year it will allow you, the advertising representative for your publication to focus on bringing in additional advertising and not chasing after our firm for additional buys throughout the year. If you're getting this, we consider your publication top-notch already. I wish we could advertise with everyone, but that's not a reality. Let's focus on bringing good content to the readers and good returns to the advertisers.
Regards,
Josh Swank
Vice President of Sales & Marketing
Philippi-Hagenbuch, Inc.
FAQ's Based On Questions Asked
When does PHIL anticipate having results to the survey? Approximately 10/7/2018
How 'deep' do you plan to go in each market segment based on the survey results (i.e. how many publications once you have the 'rankings')? PHIL is anticipating the placement of ads in no more than two publications per industry segment (i.e. mining, aggregates, etc.), but this is determined based on the budget received in early November.
In order to provide a useful proposal right off the bat, do you or will you have an idea of ad unit size, creative, product emphasis, etc? PHIL is looking to place half page or larger ads in the first third of the publication on the right hand page.